Gree goes global: Assassin’s Creed, Moshi Monsters and more
Gree goes global: Assassin’s Creed, Moshi Monsters and more
The Japanese mobile giant's Kyoko Matsushita on building a worldwide studio base and targeting a billion users.
Gree’s aspirations should be considered more in the context of a Google or Facebook than Sony, Microsoft or Nintendo. Traditionally, the gaming press has totted up console userbases in the millions; Gree has publicly stated it wants to attract one billion players to its mobile platform. A bold claim, certainly, but one that’s closer than one might expect, says Gree’s vice president of EMEA developer relations Kyoko Matsushita.
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