Edinburgh Interactive 2012: Are sponsored locations the future of freemium?
Edinburgh Interactive 2012: Are sponsored locations the future of freemium?
Cloudmade's vice president details his solution to increasing free-to-play revenue while improving the user experience.
At Edinburgh Interactive this morning Christian O. Peterson, VP of Cloudmade, detailed a new service, dubbed Sponsored Locations, which he believes will make the freemium model work properly, raising revenue, increasing user retention and giving the mobile game industry access to one of the world's most lucrative revenue streams.
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